Written by Cheryl Robinson, Forbes, Jan 25. 2025
Adaptive fashion is a movement reshaping how the world approaches style and inclusivity. For decades, the one billion individuals living with disabilities have been excluded from mainstream fashion conversations, often left without clothing options that meet both their functional and aesthetic needs. However, the rise of accessibility-focused brands challenges these norms, proving that fashion can be empowering and practical. This shift isn’t just about designing for necessity—it’s about celebrating individuality and fostering a sense of belonging.
Slick Chicks, the adaptive undergarment brand designed to empower individuals with disabilities, is marking a milestone year. After successfully breaking into Target stores through a strategic “crawl, walk, run” approach last year, the brand is preparing to enter 1,225 new retail locations in quarter two of this year. At its core, Slick Chicks remains steadfast in its mission: creating fashion that prioritizes inclusivity, accessibility and empowerment.
Helya Mohammadian, founder of Slick Chicks, comments, “For far too long, people with disabilities have been overlooked in the fashion industry, but that’s a huge missed opportunity. People with disabilities make up a significant portion of the global population, and the demand for inclusive, accessible fashion is only growing. By creating products that meet their needs, we’re not just helping individuals feel seen, valued, and empowered; we’re tapping into a vast, underserved market with enormous potential for growth and impact.”
A report by Coherent Market Insights indicates that the global adaptive clothing market was valued at $15.8 billion in 2023 and is projected to reach $29.8 billion by 2031, driven by growing awareness and demand. Despite this potential, many brands have hesitated to enter the space, leaving a significant gap for innovators to address. Slick Chicks is filling that void and leading the charge for a more inclusive future in fashion.
Behind The Accessibility Brand
Mohammadian’s breakthrough moment came after her sister faced complications from a C-section. During her post-surgery recovery, simple tasks like bending over became incredibly difficult, leaving her feeling both physically and emotionally drained. In trying to support her sister, she uncovered a much larger issue: many people struggle with the basic act of getting dressed. This realization became the foundation for Slick Chicks.
In 2022, the company launched with QVC and went on air with QVC Live. It was the first time an inclusive model and intimate brand was featured on QVC Live. This experience laid the foundation for her expansion into Target stores.
